Lauren McDaniel is the director of projectY cowork Los Alamos, a collaborative coworking space that opened June 2016 at 150 Central Park Square and serves as a hub for startups, freelancers and others to be connected to like-minded entrepreneurs, business experts, investors and mentors who will help them achieve their personal and professional goals. It is an initiative between Los Alamos Commerce & Development Corporation, Los Alamos County, Los Alamos National Laboratory (LANL) Feynman Center for Innovation and Community Partnerships Office, and Central Park Square owner Philip Kunsberg.
With a background in public relations, Lauren previously served as the manager of external and public relations for Santa Fe University of Art and Design (SFUAD). At the university she also oversaw media relations for its sister school in San Diego, NewSchool of Architecture & Design. Prior to working with SFUAD and NewSchool, Lauren was a senior account executive at Walker Sands Communications, a B2B and technology PR agency based in Chicago, where she led a team that conducted strategic, award-winning PR campaigns for six global clients. She also previously held a position in External Relations at the Department of Electrical & Computer Engineering at the University of Illinois at Urbana-Champaign, the same institution where she earned a Bachelor of Science degree in News-Editorial Journalism. In 2015 Lauren was one of only two dozen global recipients to receive a Laureate International Universities’ GPS Award, which recognized her contributions to the company’s mission of fostering collaboration between departments and universities around the world.